Steve Nakamoto

Steve Nakamoto is a business strategist, a Writer's Digest Book Award recipient (2000, Non-Fiction/Self-Help, Men Are Like Fish), and the author of Customers Are Like Fish. His career has been built on one skill: understanding what people respond to, and why. He has studied that question on the road, in the training room, on the air, and on the page.

For 23 years, Nakamoto worked as a professional tour director, leading groups through every major city and attraction in the United States and Canada. The job demanded a ruthless eye for customer experience: test every restaurant, hotel, and vendor firsthand, cut the weak, keep the best. He also served as a communication instructor and leadership trainer for two of the most respected organizations in business, teaching professionals how to speak clearly, connect quickly, and lead with confidence. Both disciplines shaped how he thinks about growth: know what customers respond to, and know how to reach them.

Nakamoto is also the author of Men Are Like Fish, a Writer's Digest award recipient, along with three more award-recognized titles, including two Best Books Award finalists from USABookNews.com and a Global eBook Award winner. He has made more than 200 radio and television appearances, translating complex ideas into plain language people can use the same day. He lives in Huntington Beach, California, where he surfs and plays competitive beach volleyball.