The 18 Chapters

Free chapter infographics

Three one-page visual summaries from the book. Download them free.

Chapter 3: Create the Pull

Download infographic (PDF)

Chapter 4: Shape the Mind

Download infographic (PDF)

Chapter 7: Relentless Follow-Up

Download infographic (PDF)

1. 01Choose the Right LakeChapter 1 of 18

   View mind map

   Download mind map (PDF)

   Infographic: included in the Complete Package (coming soon)

   Working harder can't fix a bad market — picking the wrong group of customers means nothing else works, no matter the effort.

   The bottom line

   Am I even in the right lake?

2. 02Choose Your FishChapter 2 of 18
3. 03Create the PullChapter 3 of 18
4. 04Shape the MindChapter 4 of 18
5. 05Test the BaitChapter 5 of 18
6. 06Clarify the MessageChapter 6 of 18
7. 07Relentless Follow-UpChapter 7 of 18
8. 08Make It StickChapter 8 of 18
9. 09Why They Say YesChapter 9 of 18
10. 10Make It SpreadChapter 10 of 18
11. 11Be Seen in the WaterChapter 11 of 18
12. 12Lower the FrictionChapter 12 of 18
13. 13Control the FrameChapter 13 of 18
14. 14Earn the Right to ScaleChapter 14 of 18
15. 15Focus on What Moves the NeedleChapter 15 of 18
16. 16Build the FlywheelChapter 16 of 18
17. 17Make It InevitableChapter 17 of 18
18. 18Fishing in New WaterChapter 18 of 18

Get all 18 chapter mind maps in one download, plus all 18 infographics and the overview, in the Complete Package. Coming soon.